PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP CITRA PERUSAHAAN PADA BANK SYARIAH INDONESIA MEDAN

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Published: Oct 10, 2022

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Alfian Azhari Rangkuti
a:1:{s:5:"en_US";s:39:"Universitas Muhammadiyah Sumatera Utara";}

Abstract

The purpose of this study is to find out whether the implementation of Corporate social responsibility of Bank Syariah Indonesia has not been maximized to improve the corporate image of Bank Syariah Indonesia Medan. This type of research uses quantitative research. The population in this study were employees of Bank Syariah Indonesia KC.S. Parman Medan and the sample used was 30 samples using the Slovin formula. Data collection techniques used in this study are questionnaires and documentation. The analytical model used in this study is a simple regression analysis model, with the method of hypothesis testing with Ttest and Rsquare test. The results of the T test partially show that Corporate Social Responsibility has an effect on the company's image. And the R-Square value with a value of 0.853, the ability of the independent variable in explaining the dependent variable is 85.3%, the remaining 14.7% is explained by other variables not discussed in this study. So it can be concluded that there is an influence of Corporate Social Responsibility on Corporate Image at Bank Syariah Indonesia KC.S. Parman Medan

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Vol. 3 No. 3 (2022): SEPTEMBER
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