Analisis Tingkat Kepuasan Masyarakat Terhadap Realisasi Pelaksanaan Rencana Pembangunan Jangka Menengah Desa Air Genting Kecamatan Air Batu Kabupaten Asahan

Main Article Content

Jaroddi Jaroddi
Satria Tirtayasa
Hazmanan Khair

Abstract

The purpose of this study is to determine and analyze the level of community satisfaction as measured by reality (tangiable), reliability, responsiveness, assurance, empathy (empathy for the realization of the implementation of RPJMDes and analyze priority strategies in increasing community satisfaction). to the realization of the implementation of RPJMDes in Air Genting Village, Asahan Regency. This study used a descriptive and verification approach. The population of this study was a village community with criteria aged 16-55 years of 4,543 people. The sample of this study used the Slovin formula as many as 100 respondents. through a questionnaire (questionnaire) that has been tested for validity and reliability. Data analysis used in this study using Microsoft Excel 2010 and SPSS version 20 with analysis of the Level of Conformity Index and Cartesian diagram. ba h that the level of satisfaction of the Air Genting community is categorized as important. The results of the Cartesian diagram show that 14 attributes occupy the B quadrant which must be maintained.

Article Details

Section
Articles

References

Daryanto, & Setyobudi. (2014). Konsumen dan pelayanan prima. Yogyakarta: Gava Media.

Fandy Tjiptono, P., & Chandra, G. (2011). Service, Quality & Satisfaction (ketiga ed.). 2011: Penerbit Andi.

Ghozali, I. (2011). Aplikasi Analisis Multivariate Dengan Program SPSS.

Semarang: Universitas Diponegoro.

Hardiansyah. (2011). Kualitas Pelayanan Publik. Yogyakarta: Gava Media. Hasan, A. (2010). Marketing dari Mulut ke Mulut Cet 1. Yogyakarta: Media Pressindo.

Jasfar, F. (2012). Teori dan Aplikasi Sembilan Kunci Keberhasilan Bisnis Jasa: Sumber Daya Manusia, Inovasi, Dan Kepuasan Pelanggan. Jakarta: Salemba Empat.

Juliandi, A. (2013). Metodelogi Penelitian Kuantitatif: untuk ilmu-ilmu. Medan: M2000.

Kotler, P., & Keller, K. L. (2011). Manajemen Pemasaran (13 ed., Vol. 1 & 3). (B. Sabran, Trans.) Jakarta: Erlangga.

Lovelock, C., & Wirtz, J. (2011). Pemasaran Jasa Perspektif edisi 7. Jakarta: Erlangga.

Morissan, A. (2010). Periklanan Komunikasi Pemasaran Terpadu. Jakarta: Kencana.

Nugroho, S. (2010). Perilaku Konsumen Perspektif Kontemporer pada Motif, Tujuan, dan Keingina Konsumen. Jakarta: Kencana Prenada Media.

Pasolong, H. (2010). Kepemimpinan Birokrasi. Bandung : CV Alfabeta.

Priansa, D. (2017). Komunikasi Pemasaran Terpadu. Bandung: CV PUSTAKA SETIA.