Pengaruh Brand Image Dan Kualitas Produk Terhadap Keputusan Pembelian Melalui Minat Beli Pada Pelanggan Mitsubishi Xpander Di PT Dipo Amplas

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Published: Feb 16, 2026

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Satria Mirsya Affandy Nasution
Universitas Muhammadiyah Sumatera Utara
Rifqi Ahmad Naufal
Universitas Muhammadiyah Sumatera Utara

Abstract

 both directly and indirectly through job satisfaction as an intervening variable. This study is an associative study with a quantitative method approach. The study population was employees of PT Kereta Api Indonesia Persero Division I North Sumatra Region with a total of 94 respondents. Data were collected through questionnaires and processed using SEM-PLS (Structural Equation Modeling - Partial Least Square). The results of the study indicate that work discipline has a positive and significant effect on employee performance while supervision does not have a significant effect on employee performance. Work discipline does not have a significant effect on job satisfaction, while supervision has a positive and significant effect on job satisfaction. Job satisfaction does not have a significant effect on employee performance. In addition, work discipline on employee performance through job satisfaction does not have a significant effect, and supervision on employee performance through job satisfaction also does not have a significant effect. The results of this study indicate that work discipline has a direct role in improving employee performance, while supervision has a greater effect on job satisfaction. However, job satisfaction does not function as a mediating variable in the influence of work discipline and supervision on employee performance.

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Vol. 7 No. 1 (2026): januari
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Articles
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