Formulasi Blue Ocean Strategy : Studi Kasus Kopi Gayo di Kabupaten Takengon

Article Sidebar

PDF
Published: May 1, 2021
DOI: https://doi.org/10.53695/ja.v2i2.197
Keywords:
Blue Ocean Strategy Formulation and Gayo Coffee

Main Article Content

Samrin Samrin
Universitas Pembangunan Panca Budi
Irawan Irawan
Universitas Pembangunan Panca Budi

Abstract

The purpose of this study was to identify and analyze the blue ocean strategy formulation for gayo coffee products. One of the most discussed topics today in the business world is how to escape the intense Red Ocean and how to create an indisputable Blue Ocean. Strategies for achieving distinct competitive advantages through innovative information technology (i.e., problem identification and implementation), which enable creating an undeniable market space, business based on efficiency and effectiveness. A remarkable fact about Gayo's Blue Ocean Strategy coffee products is that its rapid growth has not come from attracting competing customers from the existing Red Ocean market, but from creating the Blue Ocean market (3PL market), which the existing incumbents have noticed. , and also from building a new business model based on the ubiquitous-oriented 3PL system. Analyzed through the Four Actions Framework and characterized as Blue Ocean, this case study provides valuable information on how a business strengthened its competitive advantage from the Red Ocean as it transitioned to the Blue Ocean by leveraging the creation of unrivaled market space, creating and capturing new demand

Article Details

Issue
Vol. 2 No. 2 (2021): April
Section
Articles

References

Affif, Faisal, (2012), “Blue Ocean Strategy dan Ekonomi Kreatif”, Rangkaian Kolom Kluster I, Jakarta: Binus University.

Badan Pusat Statistik. 2018. Jumlah Perusahaan Industri Mikro dan Kecil Menurut Provinsi 2013-2015. (Retrified from https://www.bps.go.id/linkTableDinamis/view/id/1004 /15 -02-2018)

David, Fred R. (2006). Strategic Management Concepts &Cases 9th ed. New Jersey: Prentice Hall

Hamdani, M. (2018). Analisis Penerapan Red Ocean Strategy dan Blue Ocean Strategy Menggunakan Skema Hapuskan-Kurangi-Tingkatkan-Ciptakan, Kanvas Strategi dan Indeks Samudra Biru pada Coffee Shop di Medan.

Hermawan, Aj dan Rachel Jessica Pravitasari. 2013. Business Model Canvas (Kanvas Model Bisnis). (Retrified from akselerasi.id/media/Materi_13_-_Business_Model_Canvas.pdf/ 15-02-2015)

Kim, W Chan dan Renée Mauborgne. (2005). Blue Ocean Strategy (Strategi Samudera Biru) Ciptakan Ruang Pasar Tanpa Pesaing dan Biarkan Kompetisi Tidak Lagi Relevan. PT. Serambi Ilmu Semesta. Jakarta

Kim, Chan W. &Mauborgne, Renee. (2005). ValueInnovation : A Leap Into The Blue Ocean.Retrieved December 1, 2016

Lasher, R Lemuel (2004). Blue Ocean Strategy. CSC World. New York

Labuda, S. E. (2016). Strategi Pengembangan Jasa Akomodasi Syariah Dengan Pendekatan Strategi Samudra Biru (Studi Kasus Pada Hasanah Guest House Malang). Jurnal Ilmiah Mahasiswa FEB, 3(2).

Moleong, L.J. (2011). Metodologi Penelitian Kualitatif (edisi revisi). Bandung: PT. Remaja Rosdakarya.

Ostewalder, Alexander dan Pigneur, Yves. 2010. Business Model Generation. New Jersey: John Wiley & Sons, Inc.

Riyana, H. (2012). Proses Kreatif Dinda Natasya dalam Dialog Cinta Oase Samudra Biru: Sebuah Pendekatan Ekspresif.

Samrin, S., Irawan, M., & Se, M. (2019). Analisis Blue Ocean Strategy Bagi Industri Kerajinan Di Kota Tanjung Balai. Jurnal Manajemen, 11(1).

Septarini, E., & Kusumadmo, E. (2014). Perumusan Strategi Samudra Biru Kt-gongsin. Jurnal Magister Manajemen, 18, 1-13.

Sito Vera Sylvia Saragi (2018). Strategi Bisnis Model Dengan Pendekatan Business Model Canvas (Studi Kasus Di Industri Kecil Dan Menengah (Ikm) Bir Pletok Bu Lina Di Kelurahan Ciracas, Jakarta Timur). Journal of Economics and Business Aseanomics (JEBA) Volume 2 No. 1, Januari - Juni 2018